A designer bag brand with a modern twist. Stash and Stow asked us to to create a brand which was fluid, fresh and reflected their motto “more than just a bag”.

Based in Manchester, Stash and Stow is a start-up fashion brand creating products that innovate and go further than their higher end competitors.

Built on the idea of the plus symbol, the visual identity takes the concept of ‘always more’ and brings it to the forefront of the brand using a friendly approach and curved edges.

With executions across packaging, print and web, we focused on making the identity very adaptable whilst always using the plus symbol as our anchor point.

Developing a custom typeface also allowed the company to own a completely unique identity that will serve them well in the future.