Brand Identity, Web Design

ONE XPS Fitness is a state of the art exercise facility, situated within the iconic One Express building in Ancoats, Manchester.

As an extension of the One Express building identity we had previously developed, the landlords asked us to implement a unique brand to their new fitness studio. We found a tasteful harmony between the preexisting Art Deco styling of the architecture and the new studio’s industrial interior, pairing an energetic palette with our custom track line typeface.

Delivering the brand through high-impact environmental graphics and a streamlined digital space, we successfully launched the freshest addition to Ancoats rich amenity.